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Submitting an article to International Marketing Review on ScholarOne Manuscripts. S. 97. Previous research has set the emphasis on C2C virtual communities, but little has. Sep 2014. This paper presents the results of the research.
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Keywords: International marketing, Business‐to‐business marketing, Marketing strategy, Globalization. An international marketer should study deeply the particular culture of a country the company is planning to act in.
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